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Fujifilm Instax Square SQ10 is both an instant-print and digital camera

Create: 04/22/2017 - 10:39
Fujifilm Instax Square SQ10

Fujifilm’s Instax instant-print cameras have developed a popular following, and now the camera maker has taken things to a new stage by combining print and digital.

The Fujifilm Instax Square SQ10 is a simple point and shoot camera. There is no viewfinder, although there is a fixed 3.0-inch LCD monitor to compose and review your photos.

Sony 100-400mm G Master zoom adds reach for E-mount bodies

Create: 04/22/2017 - 09:50
Sony FE f/4.5-5.6 100-400mm GM OSS

Photographers who shoot with Sony’s E-mount mirrorless cameras have been limited to a handful of Sony-branded telephoto lenses.

The addition of the Sony FE f/4.5-5.6 100-400mm GM OSS is the third pro-level telephoto zoom for the E mount. This lens also is Sony’s fifth lens in its premium G Master series.

Panasonic Lumix ZS70 offers 4K video, superzoom, focus-alter options

Create: 04/21/2017 - 19:55
Panasonic Lumix DMC-ZS70

Panasonic’s latest digital point and shoot, the Lumix DMC-ZS70 is taking the route that competitors have taken by offering an all-purpose camera fitted with a superzoom lens.

The Lumix ZS70 uses a 20.3-MP 1/2.3-inch MOS sensor with an ISO range of 80-3,200, which can be extended upward to 6,400. Still RAW and JPG images, as well as videos, are saved to an SD card.

Nikon D7500 has pro-level features in smaller, less expensive body

Create: 04/18/2017 - 06:03
Nikon D7500

Nikon has taken many features from its top-tier APS-C DSLR, the D500, and incorporated them into a body that is more than a third less expensive.

The Nikon D7500 uses the D500’s 20.9-MP CMOS sensor that is tied to the EXPEED 5 image processing engine. The sensor has an ISO of 100-51,200, which can be extended upward to 1.64 million, which should be all that anyone ever needs.

Ricoh disputes report that it will exit consumer camera business

Create: 04/14/2017 - 22:35
Ricoh website

Ricoh Imaging is pushing back against a news report that it is considering scaling back its consumer camera business.

An April 12, 2017, article in the Nikkei newspaper said the company has suffered losses in the consumer camera business and would review strategies for its Ricoh and Pentax brands, which could include exiting the consumer photography segment.

New mounts add convenience for iPhone users of Zeiss ExoLens PRO optics

Create: 04/09/2017 - 09:50
ExoLens PRO mounts

If you own one of the Zeiss ExoLens PRO products for Apple’s iPhone, one of the keys is convenience.

A shortcoming of the original ExoLens Bracket is that it isn’t something that most iPhone owners would want to keep attached all of the time, because it’s a bit ungainly and not compatible with aftermarket cases.

Canon hopes to entice smartphone users with PowerShot SX730 HS

Create: 04/09/2017 - 07:55
Canon PowerShot SX730 HS

It’s no secret that smartphones have sharply cut into the sales of digital point and shoot cameras.

Canon hopes to make this segment relevant again with the Canon PowerShot SX730 HS – replacement for the SX720 HS that has been on the market for roughly a year.

In its press release, Canon specifically describes the SX730 HS as “a great transitional camera for those looking to use something other or move from a smartphone.”

Canon's 35mm EF-S macro lens adopts LED lights from EOS M system

Create: 04/08/2017 - 22:18
Canon EF-S 35mm f/2.8 Macro IS STM

Canon has borrowed from its mirrorless EOS M system in announcing its latest lens – the Canon EF-S 35mm f/2.8 Macro IS STM.

As its name indicates, this is a macro lens for Canon’s EOS DSLRs with APS-C sensors, where it becomes a full-frame equivalent 56mm.

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