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Sony makes vast improvements in creating the A7R III

Create: 02/18/2018 - 11:51
Sony A7R III

Rather than making huge strides in its technology, the Sony A7R III improves on what already is a very popular full-frame mirrorless digital camera.

And there is much to mention with this camera.

Like its predecessor, the A7R III uses a backside-illuminated 42.4-MP Exmor sensor with an ISO range of 100-32,000, which is expandable to 50-102,400. The sensor has no low-pass filter, which should yield sharper images out of the camera.

Sony improves focusing with most recent RX10 IV bridge camera

Create: 01/14/2018 - 18:02
Sony RX 10 IV

Even as Sony continues its work on its E-mount mirrorless cameras, it continues to develop its RX10 bridge camera.

The latest version, the RX10 IV, continues to use a 1.0-inch 20.1-MP Exmor RS CMOS sensor with a sensitivity of ISO 100-12,800, which can be extended to 25,600.

Sony makes big splash for A9 debut

Create: 05/27/2017 - 17:05
Sony A9 media event

Sony is betting big that its A9 full-frame mirrorless camera will be a megahit, and it's on making sure that everyone know it's serious when it comes to the professional photography market segment.

The electronics company played host to a media event, which it live-streamed, to officially unveil the A9. Below is the recorded session. It might take a few moments for the video to launch.

Two Sony zooms offer a wider view for your photography

Create: 05/27/2017 - 13:06
Sony G Master 16-35mm and G 12-24mm

Sony is going wide with its newest lenses for full-frame E-mount cameras.

The f/2.8 G Master 16-35mm and f/4.0 12-24mm lenses represent two approaches in the wide-angle zoom category.

While both are intended for Sony’s full-frame A7 and A9 mirrorless cameras, they also can be mounted to its bodies with APS-C sensors. Factoring in the 1.5X crop, the 16-35mm becomes a 24-52.5mm, while the 12-24mm becomes an 18-36mm.

Sony 100-400mm G Master zoom adds reach for E-mount bodies

Create: 04/22/2017 - 09:50
Sony FE f/4.5-5.6 100-400mm GM OSS

Photographers who shoot with Sony’s E-mount mirrorless cameras have been limited to a handful of Sony-branded telephoto lenses.

The addition of the Sony FE f/4.5-5.6 100-400mm GM OSS is the third pro-level telephoto zoom for the E mount. This lens also is Sony’s fifth lens in its premium G Master series.

Sony 85mm, 100mm optics expand E-mount portrait-lens offerings

Create: 02/17/2017 - 18:11
Sony FE 100mm and 85mm

Sony has released two full-frame E-mount lenses to satisfy different types of portrait photographers.

The two autofocus lenses should appeal to different buyers – specifically, those with a large photography budget and those on a tight budget, as well as those who are interested in the special feature of one of the lenses.

Sony A6500 brings stabilization, high-speed shooting to APS-C E-mount cameras

Create: 10/07/2016 - 11:08
Sony A6500

Barely eight months after releasing the A6300, Sony has one-upped it with the A6500.

Although the body is nearly identical in size and appearance to its predecessor, the A6500 has made some significant changes internally and a few externally.

Sony RX100 V is faster and has more video options

Create: 10/06/2016 - 22:10
Sony RX100 V

Sony continues to refine its RX100, its high-end point and shoot.

The latest model, the RX100 V, arrives more than a year after the June 2015 release of the IV.

What’s different?

The RX100 V adds high-speed still photography and several video features.

The RX100 continues to use a one-inch 20.1-MP Exmor RS CMOS sensor, which it now is calling “1.0-type.” The ISO range is 125-12,800, which can be extended to 80-25,600.

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