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Olympus recasts the OM-D E-M10 Mark III in effort to reach smartphone photographers

Create: 09/09/2017 - 09:18
Olympus OM-D E-M10 Mark III

It's a fact that occasional photographers have abandoned point and shoot cameras in favor of their smartphones.

In response, camera makers are trying to figure out how to appeal to those in the group who might want to step up to something that offers better flexibility and expandability.

That brings us to the Olympus OM-D E-M10 Mark III, the company's latest mirrorless digital camera.

Wrapping up Photokina 2016: Camera upgrades, new lenses and a surprise announcement

Create: 09/24/2016 - 11:52
Photokina 2016

As Photokina 2016 winds down in Cologne, Germany, it was another annual show that attracted thousands to see the latest photographic products.

There were some new bodies, plenty of lenses and a surprise from Fujifilm.

Here’s a quick rundown of the major announcements.

CANON

Canon defied the critics and released the EOS M5, its latest mirrorless camera that has an integrated electronic viewfinder and a new 18-150mm kit lens.

High-speed prime lens among three new Olympus optics for Micro Four Thirds

Create: 09/22/2016 - 06:12
Olympus 12-100mm, 25mm and 30mm

Photokina was a busy event for Olympus. In addition to two new bodies for two different target markets: OM-D E-M1 Mark II and the Pen E-PL8, the company also announced three new lenses in the Micro Four Thirds mount.

Two of the three are M.Zuiko Pro lenses while the third is a macro.

  • M.ZUIKO ED f/1.2 25mm Pro
  • M.ZUIKO ED f/4.0 12-100mm IS Pro
  • M.ZUIKO ED f/3.5 30mm Macro

M.Zuiko ED 25mm f1.2 PRO, US$1,199.99

Olympus hopes Pen E-PL8 is attractive to a different group of photographers

Create: 09/21/2016 - 17:14
Olympus Pen E-PL8

Olympus has built a strong niche with its Pen cameras.

The latest model, the Olympus Pen E-PL8, shifts its attention to style rather than bringing any groundbreaking features.

It doesn’t mean that it’s a bad camera. Far from it. It has plenty to attract any photographer:

Olympus touts speed with OM-D E-M1 Mark II

Create: 09/19/2016 - 22:52
Olympus OM-D E-M1 Mark II

The OM-D E-M1 Mark II should be one fast shooter.

The new model has slightly higher resolution: 20.4-MP Live MOS sensor, compared with 16.3-MP for the previous model. The ISO range is 200-25,600.

However, it should be able to record images quicker, thanks to the TruePic VIII quad-core processor.

Olympus adds an action camera to its Tough series

Create: 05/24/2016 - 18:30
Olympus Tough TG-Tracker

The so-called action camera market continues to get more crowded as traditional camera makers show up with their own products.

The latest is Olympus, which announced the Tough TG-Tracker, a small feature-laden video camera that is available in black or neon green. The action cam mimics the design of Olympus' Tough cameras.

The TG-Tracker adds a number of features that reflect its "Tough" branding:

Olympus PEN-F has classic name, built-in EVF and no low-pass filter

Create: 01/27/2016 - 06:52
Olympus PEN-F

Olympus has reached into the past for the design and branding of its latest digital camera.

The Olympus PEN-F, which was announced on its U.K. site, is a link back to its highly regarded half-frame film camera of the same name that was popular in the 1960s.

The digital PEN-F, however, isn't just a warmed-over E-PL model. It brings with it some very strong specifications.

Wrapping up the 2016 Consumer Electronics Show: What photographers need to know

Create: 01/10/2016 - 15:50
CES 2016, Las Vegas.

The annual Consumer Electronics Show in Las Vegas, Nev., is where major manufacturers, including camera companies, announce new products. It covers everything from cars to computers to the latest technology to fitness products to online services.

When it comes to photography, there were several announcements worth noting from this year's even held Jan. 5-8, 2016.

Olympus M.Zuiko ED 300mm f4.0 IS PRO provides extra reach in a small package

Create: 01/08/2016 - 22:57
M.Zuiko ED 300mm f4.0 IS PRO

With a sensor that is half the size of a full-frame DSLR, the Micro Four Thirds format can offer a real advantage for those who enjoy shooting with a telephoto lens when you take into account the 2x crop factor.

Olympus' new M.Zuiko ED 300mm f4.0 IS PRO gives its photographers (and those who shoot with Panasonic's G series) extra reach at 600mm full-frame equivalent and a significant weight savings, compared with their full-frame equivalent counterparts.

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