olympus

It's a fact that occasional photographers have abandoned point and shoot cameras in favor of their smartphones.

In response, camera makers are trying to figure out how to appeal to those in the group who might want to step up to something that offers better flexibility and expandability.

That brings us to the Olympus OM-D E-M10 Mark III, the company's latest mirrorless digital camera.

As Photokina 2016 winds down in Cologne, Germany, it was another annual show that attracted thousands to see the latest photographic products.

There were some new bodies, plenty of lenses and a surprise from Fujifilm.

Here’s a quick rundown of the major announcements.

CANON

Canon defied the critics and released the EOS M5, its latest mirrorless camera that has an integrated electronic viewfinder and a new 18-150mm kit lens.

Olympus has built a strong niche with its Pen cameras.

The latest model, the Olympus Pen E-PL8, shifts its attention to style rather than bringing any groundbreaking features.

It doesn’t mean that it’s a bad camera. Far from it. It has plenty to attract any photographer:

The so-called action camera market continues to get more crowded as traditional camera makers show up with their own products.

The latest is Olympus, which announced the Tough TG-Tracker, a small feature-laden video camera that is available in black or neon green. The action cam mimics the design of Olympus' Tough cameras.

The TG-Tracker adds a number of features that reflect its "Tough" branding:

The annual Consumer Electronics Show in Las Vegas, Nev., is where major manufacturers, including camera companies, announce new products. It covers everything from cars to computers to the latest technology to fitness products to online services.

When it comes to photography, there were several announcements worth noting from this year's even held Jan. 5-8, 2016.