In this episode, Canon and Nikon have announced mirrorless camera systems. Both systems comes with high price tags and a limited number of lenses. What's not to love?
As one of the big camera makers, Nikon has been absent from the mirrorless market for serious photographers.
The Nikon 1 line of cameras appealed to novice photographers with some of the later models introducing a few features to broaden its appeal, but the one-inch sensor was clearly a limiting factor in broadening its appeal among enthusiasts.
After testing the waters these past few years with varying degrees of commitment to the mirrorless segment, Canon apparently has decided to get serious.
The Canon EOS R represents a concerted effort by the camera maker to provide photographers with a high-end camera.
The EOS R is a full-frame camera that arrives with yet another camera mount for Canon – the RF. Note that Canon was careful to not confuse its current users by making the name a variation of “EF.”
Fujifilm has enjoyed widespread popularity and loyalty with its excellent mirrorless X-series cameras and lenses, but there is one market that the company hasn’t cracked in significant numbers: professional photographers.
That could change with the release of the Fujifilm X-H1.
Nearly everything about this camera is intended to appeal to the working photographer, from being weather resistant to a body that is touted as being able to take some knocks.
Rather than making huge strides in its technology, the Sony A7R III improves on what already is a very popular full-frame mirrorless digital camera.
And there is much to mention with this camera.
Like its predecessor, the A7R III uses a backside-illuminated 42.4-MP Exmor sensor with an ISO range of 100-32,000, which is expandable to 50-102,400. The sensor has no low-pass filter, which should yield sharper images out of the camera.
Panasonic has a new flagship mirrorless G camera, and it’s the Lumix G9.
Keep in mind that although Panasonic has never expressly stated so, it has two top-of-the-line mirrorless cameras: the G for still photographers and the GH for videographers.
The Lumix G9 takes advantage of the latest advances in digital photography, which show up in its specifications.
Fujifilm has freshened its X-series lineup with the X-E3, which replaces the X-E2.
While not an entry-level model, Fujifilm is touting the camera’s features that would appeal to amateur photographers and content producers.
The X-E3 is smaller and lighter than its predecessor while increasing the pixel count of its APS-C sensor and adding the ability to record 4K video. There are other changes, as well, that seek to make the camera easier to use.
Fujifilm has added a sixth lens for its digital GFX medium format system. The Fujinon f/2.8 GF45mm R WR, which provides for a 36mm field of view when thought of in terms of full-frame 35mm, weighs about 17 ounces (490 grams).
Fujifilm says the GF45mm is a good choice for street photography and documentary work.
The lens has 11 elements in eight groups and includes one aspherical element and two extra-low dispersion (ED) lenses. There are nine aperture blades.
It's a fact that occasional photographers have abandoned point and shoot cameras in favor of their smartphones.
In response, camera makers are trying to figure out how to appeal to those in the group who might want to step up to something that offers better flexibility and expandability.
That brings us to the Olympus OM-D E-M10 Mark III, the company's latest mirrorless digital camera.
Make no bones about it: Canon wants smartphone photographers.
Canon mentions that group several times in its press release announcing the Canon EOS M100 mirrorless camera.
“The new Canon EOS M100 can be the ideal camera for those eager to step up their images and share their creative vision without sacrificing image quality or on-the-go performance,” said Yuichi Ishizuka, Canon USA’s president and COO.