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Two Sony zooms offer a wider view for your photography

Create: 05/27/2017 - 13:06
Sony G Master 16-35mm and G 12-24mm

Sony is going wide with its newest lenses for full-frame E-mount cameras.

The f/2.8 G Master 16-35mm and f/4.0 12-24mm lenses represent two approaches in the wide-angle zoom category.

While both are intended for Sony’s full-frame A7 and A9 mirrorless cameras, they also can be mounted to its bodies with APS-C sensors. Factoring in the 1.5X crop, the 16-35mm becomes a 24-52.5mm, while the 12-24mm becomes an 18-36mm.

Sony 100-400mm G Master zoom adds reach for E-mount bodies

Create: 04/22/2017 - 09:50
Sony FE f/4.5-5.6 100-400mm GM OSS

Photographers who shoot with Sony’s E-mount mirrorless cameras have been limited to a handful of Sony-branded telephoto lenses.

The addition of the Sony FE f/4.5-5.6 100-400mm GM OSS is the third pro-level telephoto zoom for the E mount. This lens also is Sony’s fifth lens in its premium G Master series.

Sony 85mm, 100mm optics expand E-mount portrait-lens offerings

Create: 02/17/2017 - 18:11
Sony FE 100mm and 85mm

Sony has released two full-frame E-mount lenses to satisfy different types of portrait photographers.

The two autofocus lenses should appeal to different buyers – specifically, those with a large photography budget and those on a tight budget, as well as those who are interested in the special feature of one of the lenses.

Sony unveils G Master lenses

Create: 02/04/2016 - 06:59
Sony G Master lenses

As good as Sony's E-mount cameras are, it's seen as lacking in its own high-quality optics.

The Japanese electronics giant wants to change that and has launched the G Master series, which is intended to bring a higher level of imaging to its branded lenses.

The first G Master offerings are three lenses and two teleconverters.

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