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Sony goes smaller with latest full-frame - Alpha 7C

Create: 09/16/2020 - 10:49
Sony Alpha 7C

If you love full-frame mirrorless and you want a Sony, you’ve been limited to the SLR-like Alpha 7 and A9 cameras.

That has now changed with the introduction of the Sony A7C, which adopts the rangefinder-like shape of its APS-C mirrorless cameras. Sony is calling it “the world’s smallest and lightest” full-frame body.

Sigma 24-70mm Art zoom aims to take the kit lens to a higher level

Create: 06/24/2017 - 21:05
Sigma 24-70mm f/2.8 DG HSM OS Art

Sigma hopes that its new 24-70mm f/2.8 DG HSM OS Art will make you think differently about kit lenses. After all, the kit lens is seen by many as something that is thrown in by camer makers without much thought – it gives most photographers a lens to use, even if it’s not the best lens in the lineup.

Sigma's intent with this lens is to provide a premium all-purpose zoom with excellent optical performance and "beautiful circular bokeh."

Sony 100-400mm G Master zoom adds reach for E-mount bodies

Create: 04/22/2017 - 09:50
Sony FE f/4.5-5.6 100-400mm GM OSS

Photographers who shoot with Sony’s E-mount mirrorless cameras have been limited to a handful of Sony-branded telephoto lenses.

The addition of the Sony FE f/4.5-5.6 100-400mm GM OSS is the third pro-level telephoto zoom for the E mount. This lens also is Sony’s fifth lens in its premium G Master series.

Sony 85mm, 100mm optics expand E-mount portrait-lens offerings

Create: 02/17/2017 - 18:11
Sony FE 100mm and 85mm

Sony has released two full-frame E-mount lenses to satisfy different types of portrait photographers.

The two autofocus lenses should appeal to different buyers – specifically, those with a large photography budget and those on a tight budget, as well as those who are interested in the special feature of one of the lenses.

Sony A6500 brings stabilization, high-speed shooting to APS-C E-mount cameras

Create: 10/07/2016 - 11:08
Sony A6500

Barely eight months after releasing the A6300, Sony has one-upped it with the A6500.

Although the body is nearly identical in size and appearance to its predecessor, the A6500 has made some significant changes internally and a few externally.

FíRIN f/2.0 20mm is Tokina's first lens for Sony E-mount

Create: 09/16/2016 - 22:07
Tokina FiRIN f/2.0 20mm lens

Tokina is entering the mirrorless market with a new line of lenses that bears an unusual name.

Its first product is a high-speed superwide-angle FíRIN f/2.0 20mm FE MF lens. While it’s intended for the full-frame Sony A7 cameras, it also can be used with Sony E-mount bodies that have an APS-C sensor, when it becomes a 30mm full-frame equivalent.

Tokina says FíRIN is derived from the Irish word “Fírrine,” which means truth.

Sony full-frame f/2.8 FE 50mm macro will let you get up close and personal

Create: 08/30/2016 - 18:05
Sony f/2.8 FE 50mm full-frame macro

Sony E-mount shooters now have a dedicated full-frame macro lens.

At f/2.8, the FE 50mm lens also can be used as an all-purpose prime lens. The new lens is intended for use on Sony’s full-frame A7 bodies, but also can be used on those with APS-C sensors, where it translates to a 75mm full-frame equivalent when taking the 1.5x sensor crop into consideration.

Sony answers Alpha E-mount owners with two full-frame FE lenses

Create: 03/31/2016 - 07:10
FE 70-300, 50mm

Sony has announced two lenses intended for full-frame Alpha E-mount models – a 50mm “normal” lens and a 70-300mm zoom.

Sony says the two FE lenses are in response to requests from its customers. The company said these are the two most-requested focal lengths from full-frame Alpha camera owners.

Both autofocus lenses are expected to be available in May.

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