In this episode, Canon and Nikon have announced mirrorless camera systems. Both systems comes with high price tags and a limited number of lenses. What's not to love?
Coinciding with the release of the PowerShot SX740 HS, Canon also announced its latest so-called bridge camera, the Canon PowerShot SX70 HS.
Like the SX740 HS, this camera adds just enough new features to keep the product fresh. New to this camera is the ability to record 4K video.
When it comes to lenses, Canon’s L series are always held in high regard. Just look at the sidelines at any sporting event, and you’ll see lots of the off-white lens barrels.
For those who need an excellent all-purpose telephoto zoom, Canon has updated two of its most popular lenses.
The Canon EF 70-200mm f/4L IS II USM and Canon EF 70-200mm f/2.8L IS III USM should satisfy those looking for a high-quality optic.
The point and shoot market still has its fans, and Canon is among a few camera makers that continues to produce reasonably priced products for this segment.
The Canon PowerShot SX740 HS has specs that make it worth a look:
In its current lineup, Canon has two portrait lenses. One is f/1.8 and the other is f/1.2. The just-announced Canon EF 85mm f/1.4L IS USM is one of four lenses Canon has announced, as well as a macro-light setup.
The 85mm lens sits between its two current offerings for those who want the half-stop difference.
It uses 14 elements in 10 groups and includes a glass-molded aspherical element. The aperture is formed by nine blades, and Canon promises smooth bokeh.
Make no bones about it: Canon wants smartphone photographers.
Canon mentions that group several times in its press release announcing the Canon EOS M100 mirrorless camera.
“The new Canon EOS M100 can be the ideal camera for those eager to step up their images and share their creative vision without sacrificing image quality or on-the-go performance,” said Yuichi Ishizuka, Canon USA’s president and COO.
Canon’s two news digital SLRs serve opposite points in the amateur market.
The Canon EOS 6D Mark II is a full-frame camera, while the EOS Rebel SL2 is an entry level camera. Both bodies succeed similarly named cameras in Canon’s lineup.
Both camera have WiFi, GPS and Bluetooth built-in to make connectivity with a computer or smart device easier and can shoot Full HD 60p video.
Canon EOS 6D Mark II
One of the nice things about a so-called bridge camera is that many of the recent offerings are fitted with superzooms that offer very long telephoto focal lengths.
The Tamron f/3.5-6.3 18-400mm Di II VC HLD brings the bridge camera concept to Canon and Nikon digital SLRs with APS-C sensors. This translates to a full-frame equivalent range of 27-600mm for Nikon cameras and 28.8-640mm for Canon bodies.
Sigma hopes that its new 24-70mm f/2.8 DG HSM OS Art will make you think differently about kit lenses. After all, the kit lens is seen by many as something that is thrown in by camer makers without much thought – it gives most photographers a lens to use, even if it’s not the best lens in the lineup.
Sigma's intent with this lens is to provide a premium all-purpose zoom with excellent optical performance and "beautiful circular bokeh."
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