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Michael Kors edition of Fujifilm Instax Mini 70 to be available for Christmas shoppers

Create: 09/23/2016 - 22:53
Michael Kors x Fujifilm Instax Mini 70

Fashion designer Michael Kors is teaming up with Fujifilm to produce a limited-edition Instax Mini 70 camera.

The regular Instax Mini 70 comes in seven colors, including "Stardust Gold."

The Michael Kors x Fujifilm Instax Mini 70 is a different shade of gold metallic with the designer’s name on the front and his signature in the same gold hue on the back.

The shutter release button also is a different color.

“We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand,” Mark Yamamoto, Fujifilm North America president and CEO, said in a press release.

The Instax Mini 70, otherwise, is unchanged, incorporating selfie modes, a front-facing mirror for framing selfies and an automatic electronic flash that adjusts its output in different ambient light.

The Michael Kors x Fujifilm Instax Mini 70 will be sold as a bundle and include a pack of film. It is expected to go on sale for US$149.99 in late October and be available through the Christmas shopping season.


This Fujifilm promotional photo shows the available colors for the regular Instax Mini 70.

About the Author

Mike Elek is a longtime journalist and was one of the original editors for The Wall Street Journal Online. He also has worked as a reporter and editor in Pittsburgh; Philadelphia; Vineland, N.J.; Poughkeepsie, N.Y.; New York City; and Hong Kong. He is a U.S. Air Force veteran. He shoots with film and digital cameras.