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Leica goes instant with SOFORT

Create: 09/15/2016 - 21:10
Leica SOFORT

HIGHLIGHTS

  • SOFORT is the first instant-print camera for Leica
  • Boxy camera will come in three colors
  • Uses Fujifilm Instax 800 film

Leica is making its first entry into the instant picture market with a camera that it is calling SOFORT.

The boxy camera uses Fujifilm Instax 800 Mini film.

Those looking for the Live View experience will need to readjust their approach, because there is no LCD viewfinder. There is a small optical viewfinder, as well as a narrow monochrome LCD display to control the camera's various functions and modes.

The f/12.7 60mm Automatik-Hektor lens (34mm in 35mm full-frame equivalent) should offer plenty of depth of field. The lens has three focus settings:

  • Macro – 0.3-0.6 meters
  • Standard – 0.6-3.0 meters
  • Landscape – 3.0 meters-infinity

There is a small mirror on the front of the camera, for selfie lovers.

The built-in electronic flash has the usual modes, including the ability to use it for fill flash or turned off. Power is supplied by a lithium-ion battery that can provide 100 shots before it needs to be recharged.

The camera can use color and black and white film – 10 pictures per pack.

Leica is planning a range of accessories, including color-coordinated straps, a case, photo-storage boxes, postcards and the “Leica SOFORT Photo Presenter,” which can be used to store and display your pictures.

The SOFORT will be available in November 2016 and in three colors: white, orange and mint. It will initially sell for US$299.00.

Watch Leica's promotional video for the SOFORT:

About the Author

Mike Elek is a longtime journalist and was one of the original editors for The Wall Street Journal Online. He also has worked as a reporter and editor in Pittsburgh; Philadelphia; Vineland, N.J.; Poughkeepsie, N.Y.; New York City; and Hong Kong. He is a U.S. Air Force veteran. He shoots with film and digital cameras.