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The Holga is back after its demise in 2015

Create: 06/18/2017 - 08:08
Holga 120N

As 2015 drew to a close, the curtain also came down on Holga.

The cult 120 roll-film camera best known for its dreamy images, light leaks and cheap plastic body and lens was no more, much to the dismay of its legion of fans.

In today’s world, however, gone doesn’t always mean gone.

Holga fans should now be elated to hear that the Holga is back in production, thanks to Freestyle (http://www.freestylephoto.biz/), a retailer of traditional photographic supplies.

Freestyle announced in an e-mail that it worked with a new manufacturer to revive the Holga. The company said the new Holga underwent months of testing, as some of the original camera molds were still available while others had to be repaired or replaced.

The Holga, a plastic camera made in China, debuted in 1981. Within a few years, Freestyle said, the Holga made its way outside of China and found an audience in those who weren't looking for the sharpest photo. The Holga is known for leaking light. Some owners used tape to prevent the light leaks, while others celebrated the camera's imperfections.

Freestyle’s online catalog shows the camera in stock for US$39.99. This is for the Holga 120N model. The company said it expects to add more models and also bring back some of the popular Holga accessories.

A visual comparison shows the camera is little changed from the original. The primary change seems to be the typeface used for the camera name – it’s now a serif typeface. The body otherwise looks identical, which would be expected.

About the Author

Mike Elek is a longtime journalist and was one of the original editors for The Wall Street Journal Online. He also has worked as a reporter and editor in Pittsburgh; Philadelphia; Vineland, N.J.; Poughkeepsie, N.Y.; New York City; and Hong Kong. He is a U.S. Air Force veteran. He shoots with film and digital cameras.