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Fujifilm X-A10 helps photography enthusiasts dip a toe into the X-series waters

Create: 12/03/2016 - 12:14
Fujifilm X-A10


  • 16.3-MP APS-C CMOS sensor
  • 3.0-inch LCD monitor tilts upward for selfies
  • Records Full HD video, but no 4K option

Fujifilm’s newest X-series camera, the X-A10, aims at the lower end of the market, hoping to appeal to inexperienced photographers who are looking for a camera that will record take photos but without having to contend with an array of features and buttons.

This is a mirrorless interchangeable-lens camera, and it can accept any of Fujifilm’s X-series lenses.

The X-A10 has a 16.3-MP APS-C CMOS sensor with an ISO range of 200 to 6,400. That can be extended lower to 100 and upward to either 12,800 or 25,600.

The X-A10 has an “Advanced SR Auto” mode, as well as Program, Aperture- and Shutter-Priority autoexposure and Manual exposure. There also are numerous shooting modes: sports, portrait, landscape, etc.

However, the X-10 comes equipped with enough features that will allow the owner to grow with it as they understand more about photography.

Images are saved as either RAW or JPG (including RAW+JPG) to SD memory cards.

The X-A10 has both a focal-plane shutter (four seconds to 1/4,000) and an electronic shutter (one second to 1/32,000). With both shutters enabled, the available range of speeds is four seconds to 1/32,000. Bulb mode, which keeps the shutter open as long as the shutter release is depressed, is 60 seconds with the focal-plane shutter and just one second with the electronic shutter.

The X-A10 can record video in either Full HD (1920 x 1080) resolution or HD (1280 x 720). Clip length is limited to 14 minutes with Full HD and 27 minutes in standard HD. A high-speed Class 10 SDXC card is required for recording video. There is no 4K option, which shouldn't be an issue. 


Photographers can compose and review their images using the 3.0-inch LCD monitor. The display has 180 degrees of tilt and can be used to shoot selfies. There is no electronic viewfinder, nor is there an ability to attach one.

There is a built-in pop-up electronic flash, which Fujifilm says throws light not only on the main subject but also on the background to make flash photos appear more natural. There is no hot shoe, so it’s not possible to connect an external flash.

The X-A10 offers WiFi for transfer of images to a smart device, as well as geotagging.

The included rechargeable lithium-ion battery is rated for 410 still shots, but that is with the XF f1.4 35mm R lens, rather than the XC f/3.5-5.6 16-50mm OIS II kit lens.

One notable feature of the kit lens is that at the wide end, its close-focus distance is 0.3 inches (7mm).

The Fujifilm X-A10 will cost US$499 with the 18-50mm kit lens.

The body is 4.6 x 2.7 x 1.6 inches (116.9 x 67.4 x 40.4mm) and weighs 11.7 ounces (331 grams).

About the Author

Mike Elek is a longtime journalist and was one of the original editors for The Wall Street Journal Online. He also has worked as a reporter and editor in Pittsburgh; Philadelphia; Vineland, N.J.; Poughkeepsie, N.Y.; New York City; and Hong Kong. He is a U.S. Air Force veteran. He shoots with film and digital cameras.