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Fujifilm Instax Square SQ10 is both an instant-print and digital camera

Create: 04/22/2017 - 10:39
Fujifilm Instax Square SQ10


  • Records the image digitally and can be printed in camera immediately or later
  • Uses new Fujfilm Instax Square film
  • Camera allows for some post-capture image manipulation

Fujifilm’s Instax instant-print cameras have developed a popular following, and now the camera maker has taken things to a new stage by combining print and digital.

The Fujifilm Instax Square SQ10 is a simple point and shoot camera. There is no viewfinder, although there is a fixed 3.0-inch LCD monitor to compose and review your photos.

The imaging device is a 1/4-inch CMOS sensor. The resulting image is 1,920 x 1,920 pixels. The ISO is automatically selected from 100-1,600. The lens is an f/2.4 28.5mm full-frame equivalent. Close focus distance is just under four inches.

As the camera’s name indicates, this uses Fujifilm Instax Square film, which has 10 prints per pack.

The body is mostly symmetrical with shutter releases at the 10 and 2 o’clock positions on either side of the lens. There is a small built-in flash that sits above the lens.

After taking a photo, you can print the photo or save it to the camera’s internal memory or to a Micro-SD memory card (which isn’t included). The camera also allows some adjustments to the image after you’ve taken it but before you’ve printed it.

A separate NP-50 battery is required and included and can be recharged through the Micro-USB port, which Fujifilm says is for charging only. The battery will shoot 160 photos per charge. Charge time is a leisurely three to four hours.

The camera is 4.7 x 1.9 x 5 inches (119 x 47 x 127mm) and weighs 15.9 ounces (450 grams).

The Fujfilm Instax Square SQ10 will be available in May 2017 in the U.S. and Canada for US$279.95 and C$369.99.

Watch one of Fujifilm's promotion videos for the Instax Square SQ10. More videos are available here: http://www.fujifilmusa.com/products/instax/cameras/instax_square_sq10/index.html#movie

About the Author

Mike Elek is a longtime journalist and was one of the original editors for The Wall Street Journal Online. He also has worked as a reporter and editor in Pittsburgh; Philadelphia; Vineland, N.J.; Poughkeepsie, N.Y.; New York City; and Hong Kong. He is a U.S. Air Force veteran. He shoots with film and digital cameras.