- 20.3-MP CMOS sensor
- 40X superzoom lens
- Can record 4K video
The point and shoot market still has its fans, and Canon is among a few camera makers that continues to produce reasonably priced products for this segment.
The Canon PowerShot SX740 HS has specs that make it worth a look:
- 40X Optical Zoom Lens (full-frame equivalent of 24-960mm)
- 20.3-MP CMOS 1/2.3-inch imaging sensor
- 4K video
As you might expect, the visual styling of the PowerShot SX740 HS looks much like its predecessor, the SX730 HS.
Images are processed by Canon’s DIGIC 8 Image Processor and saved to SD memory cards. The optically stabilized superzoom offers an f/3.3 aperture at the wide end and f/6.9 when zoomed out fully. If the 40X zoom range isn’t enough, there also is 4X digital zoom available.
The PowerShot SX740 HS has a 3.0-inch LCD monitor for composing and reviewing photos and video. The screen tilts upward 180 degrees, which is useful for selfies, as well as video blogging (“vlogging”).
The camera can shoot as quickly as 10.0 frames per second with focus locked after the first shot or 7.4 shots per second with autofocus on every shot. There is a small pop-up flash for when the situation calls for one. The camera has not hot shoe, which isn't to be expected in this camera.
What’s notable about this camera is that it is Canon’s first PowerShot model to offer 4K video recording. In addition to 4K video, the camera can also record video at Full HD and HD resolutions. The maximum length for any single clip is 29 minutes, 59 seconds.
As with most Canon cameras, the Camera Connect app allows the photographer to wirelessly transfer images to a mobile device, as well as provide for remote camera control.
The camera is 4.3 x 2.5 x 1.6 inches (110.1 x 63.8 x 39.9mm) and weighs 10.5 ounces (299 grams).
The Canon PowerShot SX740 HS is available in either black or silver and costs US$399.
See Canon’s promotional video for the PowerShot SX740 HS.
Canon's promotional video of a 4K video sample: