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Step Two: Thinking about the plan

I had come up with an idea. Now, it was time to put it down on paper.

I spent about a week working on a business plan. I listed my goals - from the mundane to "blue sky."

What did I want to do? And how committed was I?

Let's pause briefly and discuss something important.

If I was going to make this work, I had to approach this as a business and not a hobby. Believe it or not, I learned this very important lesson from a television show.

When you enter a venture as a hobby, you look at it much differently than when you treat it as a business.

I've kept this in mind every day.

'THE ONE THING'

Back to my business plan.

I started out with one primary question. What did I want this site to be?

I spent several days thinking about it. I wasn't working at the time, so I had plenty of idle time to consider it.

In the end, I came up with this:

I wanted PhotographyToday.net to be a website that contains news, reviews, educational information and discussions.

That formed the basis for writing the rest of my business plan.

When you write your business plan, strip away everything and come up with a single sentence about what you want your business to be.

Once you do that, it will make it easier to write a plan that will help you achieve that goal. Always think about that single sentence while you write your business plan.

And never forget it once you open your doors.