After I wrote the business plan, it was time to decide on a web Content Management System - a CMS.
There were several at my disposal, but I knew going into this that I would be the writer, the editor, the webmaster and technical support.
There were four that I considered, and I'll explain my choice in a moment.
I had come up with an idea. Now, it was time to put it down on paper.
I spent about a week working on a business plan. I listed my goals - from the mundane to "blue sky."
What did I want to do? And how committed was I?
Let's pause briefly and discuss something important.
If I was going to make this work, I had to approach this as a business and not a hobby. Believe it or not, I learned this very important lesson from a television show.
When you enter a venture as a hobby, you look at it much differently than when you treat it as a business.
On Dec. 7, 2011, I was laid off the second time.
I was out in the garage doing some work, when I saw several voicemails. It was the HR department where I worked. At least up until that day.
The call started with, "I don't know if you've heard, but we had to let Larry go this morning."
Larry and I were hired the same day, and it didn't take an idiot to quickly figure out what the next words would be from the HR person.
It was a short call, and I took a few minutes to gather my thoughts.
